Marketplace
The Growth and Potential of Cross-Border E-Commerce
The global cross-border e-commerce market continues to expand year by year.
Focusing specifically on cross-border e-commerce within the overall EC market, the market size is expected to grow from approximately 88 trillion yen in 2019 to about 543 trillion yen in 2026. This represents a growth rate of 517% over seven years, with an average annual growth rate of around 30%—far outpacing the expansion of the global EC market as a whole.
Japanese products are highly valued in many countries across Asia, Europe, and the U.S. for their “quality,” “craftsmanship,” and “reliability,” steadily gaining more fans. In particular, attention is now turning to products from small businesses and artisans, as the value of “non-mass-produced” items is being rediscovered.
However, expanding into overseas markets involves significant challenges, including store applications, translation, shipping, and customer service.
That is why Tetote Links exists.
We provide a system that removes these barriers on your behalf, delivering not only your products but also the “spirit” behind them.

Sell to 190 countries worldwide
eBay
One of the world’s largest online auction marketplaces, operating in 190 countries with over 1.4 billion listings and 187 million buyers.
- Available Countries
- 190 countries
- Users
- 180 million+
- Listings
- 1.5 billion+

One of the world’s largest marketplaces
Amazon
Amazon operates 16 marketplaces globally, making it the world’s largest online mall. It has already expanded into 14 of the 20 major economies, plus the UAE and Singapore, and its European platforms cover 28 countries.
- Available Countries
- 200+ countries and regions
- Users
- 300 million+
- Listings
- Not disclosed

Southeast Asia’s leading marketplace
Shopee
Operating mainly in Southeast Asia and Taiwan, Shopee has over 400 million active users and is a rapidly growing mobile-first marketplace.
- Available Countries
- Approx. 10 countries (Southeast Asia, Taiwan, Brazil, etc.)
- Users
- 400 million+
- Listings
- Hundreds of millions+

A global e-commerce platform used in 175+ countries
Shopify
From small businesses to major brands, Shopify powers millions of stores in over 175 countries, making it one of the world’s largest e-commerce platforms.
- Available Countries
- 175+ countries
- Users
- 5 million+ stores (merchants)
- Listings
- Hundreds of millions+

An Alibaba Group marketplace operating in 6 Southeast Asian countries
Lazada
Active in Singapore, Malaysia, Thailand, the Philippines, Indonesia, and Vietnam, Lazada has grown rapidly with strong logistics and technology support from the Alibaba Group.
- Available Countries
- 6 Southeast Asian countries
- Users
- 160 million+ annual active consumers
- Listings
- Hundreds of millions+

The online marketplace of America’s leading retailer
Walmart
Operated by the largest retail chain in the U.S., Walmart Marketplace benefits from a nationwide logistics network and a customer base of hundreds of millions.
- Available Countries
- Mainly the United States
- Users
- 120 million+ monthly visitors
- Listings
- Tens of millions+

A leading e-commerce platform in Europe and CIS regions
Joom
Founded in Latvia and now headquartered in Portugal, Joom is an international platform offering a wide range of products— from apparel to daily goods—mainly across Europe and CIS countries.
- Available Countries
- Global expansion, mainly in Europe and CIS regions
- Users
- 25 million+ monthly active users, 400 million+ cumulative users
- Listings
- Tens of millions+