Our Vision
Connecting the Value of Craftsmanship Beyond Borders
From carefully handcrafted items made in local workshops, to advanced technologies refined in small factories, to the wisdom of traditional crafts passed down through generations, and even to the products of small and medium-sized enterprises challenging themselves to create brands and goods for general consumers by leveraging the know-how gained from B2B transactions— Japan is home to countless remarkable items infused with the spirit of their creators.
However, many of these treasures are known only within limited areas in Japan. Barriers such as language, the complexity of cross-border e-commerce, logistical burdens, and concerns about interacting with overseas customers often prevent them from reaching the world. Products that could naturally be embraced across borders are too often abandoned with the belief that “selling overseas is too difficult.” This reality gave us a strong sense of mission.
At Tetote Inc., we are committed to delivering these products and technologies to the world with their true value intact. Together with the creators, we provide an integrated system that covers translation, listing, international shipping, and customer support. This allows artisans and businesses to focus on their craft while seamlessly connecting with the world. That is our role.
Our vision is to create a society where small businesses, artisans, and local manufacturers alike can take on their own challenges and spread their wings globally. And beyond just delivering Japan’s “products,” we aim to share its “spirit” and “culture” with the world. With hands joined together, we carry these aspirations into the future.
Toward a Sustainable Future,
What We Can Do
As a corporation, we contribute to the sustainable cycle of economy and culture by connecting local industries with the world through cross-border e-commerce.
Our business activities are directly aligned with the United Nations’ Sustainable Development Goals (SDGs), particularly the following targets:
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Supporting overseas market development for small businesses and workshops, creating new jobs and revenue in local communities.
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Combining Japan’s craftsmanship and traditional industries with digital technology to evolve and pass them on to the next generation.
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Introducing long-lasting products to the world with proper background stories, encouraging conscious and valuable consumption.
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Collaborating with regional companies, local governments, and global marketplaces to build a sustainable international network.
Walking with Society,
Connecting Together
Revitalizing Local Industries
By providing small businesses and individual entrepreneurs rooted in regional areas—outside major cities— with the new option of “selling overseas,” we support the first step in creating local employment and nurturing new hopes for the community.
Supporting the Inheritance of Skills and Spirit
Through Overseas Market Expansion
Creating an environment where small and medium-sized enterprises, local factories, workshops, and artisans—struggling with succession shortages or shrinking sales channels—can continue their craftsmanship also means passing down valuable techniques and culture to the future. Through our support for overseas market expansion, we help sustain and inherit these skills and aspirations.
Translating Culture,
Conveying Heart
We do more than simply list products. As “translators of culture,” we also deliver to the world the values behind them— the spirit of careful craftsmanship and the aesthetic of longevity— in a way that is clear and accessible across borders.